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Wired, Business Insider Pull Pieces Linked to Suspected AI-Generated Freelancer

A Press Gazette probe flagged a likely fake byline with unverified sources, prompting newsroom removals.

Business Insider and Wired pages that previously contained articles by Margaux Blanchard
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Overview

  • Press Gazette reported that at least six outlets have taken down articles attributed to “Margaux Blanchard” after concluding the work appeared AI-generated.
  • Wired removed a May feature after an additional review found it did not meet editorial standards, and a cited officiant named “Jessica Hu” could not be verified.
  • Business Insider deleted two essays this week and posted notes saying the stories did not meet the publication’s standards.
  • Dispatch editor Jacob Furedi raised the alarm after receiving a pitch about a Colorado site called “Gravemont” that he could not corroborate, and he says the author ignored verification requests.
  • The incident is being viewed as part of a broader pattern of AI-driven errors recently noted by The Guardian, including a Chicago Sun-Times syndicated list and a Utah court sanction.