Overview
- The 12-day street festival converts two blocks of Stockton Street into a pedestrian promenade beside Union Square through Dec. 24.
- Opening day overlapped with SantaCon, drawing heavy foot traffic for live entertainment, food trucks, photo ops and a new holiday marketplace.
- Mayor Daniel Lurie said crime is down 30% citywide, car break-ins are down 44% and homicides are on pace for the lowest level since the 1950s.
- JPMorgan Chase is presenting the event alongside activations and sponsorships from Amazon, Gap Inc., Nintendo and United Airlines.
- Local vendors reported strong early sales, yet the district continues to face post-pandemic retail losses, including Macy’s planned exit.