Winnipeg Jets Tackle Declining Ticket Sales with Direct Outreach and Strategic Changes

In response to a 27% drop in season ticket sales, Winnipeg Jets' ownership engages personally with fans and rethinks ticketing strategies to revive attendance.

• Winnipeg Jets' season ticket sales have plummeted by 27% over the last three years, prompting ownership to take direct action.
• Owner Mark Chipman personally contacts former season ticket holders to understand their concerns and encourage their return.
• The Jets face challenges as the NHL's smallest market team, with a high reliance on individual ticket purchases rather than corporate sales.
• Recent strategic changes include more flexible ticketing options and efforts to engage local businesses to bolster corporate ticket sales.
• Despite the attendance drop, the Jets continue to invest in the team, signing key players to long-term contracts and aiming for playoff success.

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