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Winnipeg Jets Face Declining Attendance Amid Ownership Concerns

Despite a strong season on the ice, the Winnipeg Jets struggle with low season-ticket sales and overall attendance, prompting ownership to take action.

  • Winnipeg Jets' season-ticket sales have dropped 27% over three years, with current numbers around 9,500, raising concerns about the team's long-term viability.
  • NHL Commissioner Gary Bettman expresses confidence in Winnipeg as a strong NHL market and in the team's ownership, dismissing fears of relocation.
  • True North, the Jets' ownership, has made significant investments in the team and downtown Winnipeg, including $13 million in renovations to Canada Life Centre.
  • Owner Mark Chipman actively engages with former season-ticket holders to understand and address their concerns, aiming to improve customer service and sales.
  • Despite on-ice success, including one of the best records in the Western Conference, the Jets play to just 87% capacity, highlighting challenges in fan engagement and ticket sales.
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