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Winnie‑the‑Pooh Marks Its 100th Anniversary

A coordinated month‑long program led by Disney with publishers focuses on new books, Disney+ shorts, anniversary merchandise, temporary fan events.

Overview

  • The original Winnie‑the‑Pooh book was published on October 14, 1926, introducing A. A. Milne’s characters and E. H. Shepard’s illustrations to readers.
  • Milne based the stories on his son Christopher Robin and the nursery’s stuffed animals and drew the Hundred Acre Wood from walks in the Ashdown Forest while the name “Winnie” came from a real bear, Winnipeg, at the London Zoo.
  • To mark the centennial, Disney and publishing partners are releasing new tie‑in books, a slate of Disney+ and Disney Jr. shorts, coordinated merchandise collections and short‑term in‑person activations through October.
  • Pooh’s reach has long been global: the stories have sold more than 50 million copies and been translated into roughly 70 languages, and the character has expanded into films, TV, games and toys.
  • The centennial blends nostalgia and commerce by reconnecting children and longtime fans through streaming and events while driving retail collaborations and collector demand over the month‑long program.