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Winnie Harlow Teams With Incyte to Promote ThisIsVitiligo.com in New Education Push

She says the goal is to make trustworthy information easy to find while fostering a supportive community for people affected by the condition.

Overview

  • Harlow is partnering with biopharmaceutical company Incyte to spotlight ThisIsVitiligo.com and two new videos encouraging people to learn about the disorder.
  • Diagnosed at age 4, she says a lack of reliable information growing up motivates her to help others understand their options today.
  • The campaign underscores that vitiligo is an autoimmune disease that can affect any skin tone and is not merely cosmetic, with monitoring by a dermatologist recommended.
  • Harlow ties the effort to her broader advocacy for representation, saying she hopes the condition no longer becomes the defining headline of someone’s story.
  • Coverage notes sponsorship disclosures, with PEOPLE identifying Incyte and its product advertising as paid partners in the related content.