Overview
- The collaboration promotes ThisIsVitiligo.com and two videos featuring Harlow that discuss lived experience and options for those with vitiligo.
- Framed by Incyte as The Power of Choice, the initiative centers on accessible education and a sense of community rather than a treatment announcement.
- Harlow, diagnosed at age 4, says scarce information in her childhood motivates her effort to demystify the condition.
- Coverage describes vitiligo as an autoimmune disorder that can affect any skin tone and should be monitored by a dermatologist.
- Outlets disclose the corporate role, with PEOPLE noting a paid advertising relationship linked to Incyte/Opzelura.