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Windows 11 Loses Share as Windows 10 Rebounds Ahead of Support Cutoff

The looming Oct. 14 end of Windows 10 support is colliding with strict Windows 11 hardware rules, reshaping upgrade decisions.

Overview

  • Statcounter’s August snapshot shows Windows 11 slipping to about 49.1% globally as Windows 10 climbs to roughly 45.5%, reversing gains Windows 11 made in June–July.
  • The reversal is sharper in Germany, where Windows 10 holds about 58.6% and Windows 11 about 38.4%, according to the same measurements.
  • Usage of Windows 7 has ticked up, with Statcounter reporting roughly 3.6% in August and about 4.8% by mid‑September, despite its lack of security updates.
  • With Windows 10 support ending on Oct. 14, Microsoft is selling Extended Security Updates ($30 for consumers for one year; $61 per device in year one for enterprises, up to three years), and PC‑WELT reports limited free activation routes via Windows Backup or Microsoft Rewards points.
  • Analysts point to Windows 11’s hardware requirements—including TPM 2.0 and newer CPUs—as a barrier for many PCs, while Microsoft’s Copilot+ promotional push has not shifted behavior, and community tools like Tiny11 Builder have resurfaced as leaner Windows 11 alternatives.