Windows 10 End-of-Life Drives 2025 Laptop Sales Growth

Consumer and business demand for Windows 11 compatibility outpaces interest in AI-powered PCs, with affordability and functionality taking priority.

Global laptop shipments are forecasted to grow by 4.9% in 2025, reaching 183 million units, driven primarily by the need to upgrade from Windows 10 as its support ends in October 2025.
The end-of-life for Windows 10 has compelled businesses and consumers to replace older systems that lack compatibility with Windows 11's requirements, such as TPM 2.0.
AI-integrated laptops, including Microsoft's Copilot+ PCs, have seen limited adoption due to high prices and unclear consumer benefits, comprising less than 10% of shipments in Q3 2024.
Economic recovery in the U.S. and anticipated rate cuts by the Federal Reserve are expected to support increased commercial laptop purchases in 2025.
Political uncertainty, potential U.S. tariffs, and the dominance of China in laptop production remain significant variables that could impact the global laptop market.