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Wimbledon’s App-Based Resale Lottery Raises £80,000 and Lowers Ticket Barriers

Fans on-site use the app to enter a daily draw for £15 Centre Court seats through a timed opt-in process

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Overview

  • On-site spectators must register via the Wimbledon app by 2:30 p.m. each day to enter a lottery for returned Centre Court and show-court tickets
  • Centre Court resale seats cost £15, while No. 1 and No. 2 Court tickets are £10, compared with full prices soaring up to £370 later in the tournament
  • Entrants receive a text if drawn, have 10 minutes to confirm their purchase and must pick up the tickets at the resale booth by 9 p.m.
  • Proceeds from the first three days’ resales have generated nearly $80,000 for the Wimbledon Foundation’s charitable programs
  • Players and fans have praised the scheme’s fairness and affordability, and social media users are sharing tips to improve their virtual queue odds