Overview
- The All England Club has confirmed both the men's and women's singles finals will start at 4pm London time and both doubles finals will be played at 1pm before the singles.
- All England Club CEO Sally Bolton said the change is intended to improve the experience for players, fans and broadcasters by giving a clearer matchday flow.
- Organisers say a main goal is to boost international television viewing, with a later London start translating to a more convenient morning window for large U.S. audiences.
- The shift responds in part to falling peak domestic broadcast figures in recent years and to concerns from broadcasters about reach and scheduling clarity for doubles players.
- A later start raises practical risks because a long men’s five-set final is more likely to finish under Centre Court’s roof and floodlights, which will affect how matches are completed and presented on TV.