Overview

• On July 1, Wimbledon’s official Instagram released a digital avatar of Novak Djokovic styled in the iconic Pushpa title font rendered in Telugu script.
• The post was captioned “Rukega nahi aur jhukega bhi nahi,” a nod to the blockbuster dialogue from director Sukumar’s Pushpa series.
• The graphic was published ahead of Djokovic’s opening match against France’s Alexandre Muller at the All England Club.
• Fans around the world praised the cultural crossover and flooded the comments with excitement and surprise over the Telugu branding.
• Actor Allu Arjun acknowledged the homage by liking the post, highlighting Pushpa’s expanding influence beyond Indian cinema.