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Wimbledon Fans Split Over Strawberry Sandwich as Price Rises and Lines Go Electronic

Drawing on Japanese fruit-sando trends, Marks & Spencer’s Red Diamond Strawberry & Crème Sandwich polarizes spectators with its premium price.

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Overview

  • Marks & Spencer’s Red Diamond Strawberry & Crème Sandwich combines white bread with cream cheese, crème fraîche and British Red Diamond strawberries and remains a sold-out sensation.
  • Social media videos continue circulating as spectators remain divided over the sandwich’s taste, novelty and roughly €3.20 price tag.
  • Wimbledon’s traditional strawberries with cream keep their status as the tournament’s culinary hallmark after nearly 150 years, with daily deliveries from Kent’s Hugh Lowe Farms.
  • The b inEngland Club instituted its first price increase for strawberries and cream in 15 years, raising the portion cost to about €3.20 to offset higher growing and transport expenses.
  • Electronic line-calling systems have fully replaced on-court line judges at Wimbledon for the first time, marking a significant technological shift.