Overview

• Despite balsamic-infused mocktails, officials have not yet recreated Pimm’s secret botanical profile without alcohol.
• Bars are stocked with draught Stella Artois 0.0 alongside non-alcoholic spirits and aperitifs such as Freeglider, Everleaf and Wild Idol.
• Pimm’s Summer Cup has sold roughly 300,000 glasses per tournament for more than five decades, making it a Wimbledon staple.
• Industry experts say the proprietary blend of botanicals in Pimm’s presents a significant obstacle to zero-proof replication.
• A 2024 Drinkaware study found that 21% of 18- to 24-year-olds abstain from alcohol, reflecting growing demand for sober options.