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Wimbledon 2025 Unveils Broad Price Hikes on Staples and Sips

Reusable refill stations are being promoted as a cost-saving option after staples such as strawberries and cream saw their first price increase in 15 years.

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Overview

  • The All England Club’s official price list for Wimbledon 2025 shows increases across beer, soft drinks, Pimms and premium champagnes compared with last year.
  • Portions of strawberries and cream rose by 20p to £2.70—the first increase since 2010.
  • A pint of Stella Artois now costs £8.85, up 35p from last year, a reusable glass of Pimms is priced at £12.25 and a bottle of Lanson Le Rose Creation Brut reaches £100.90.
  • Spectators can buy a reusable Evian bottle for £5 to access free refills and are still allowed to bring their own food and drink in soft-sided containers.
  • Fans have decried the higher costs as excessive even as organizers and media outlets circulate budgeting tips and free strawberry promotions.