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Williams to Rebrand as Atlassian Williams F1 Team for 2026, Reviving ‘Forward W’ Logo

The heritage-led update takes effect in January to coincide with F1’s 2026 technical reset.

Overview

  • The team will race under the Atlassian Williams F1 Team name from January 2026, replacing the Williams Racing moniker introduced in 2014.
  • A modern interpretation of the italicised Forward W returns on the car and overalls, reviving the emblem first used in 1977 and last seen in 1999.
  • Atlassian remains the title partner into 2026, marking a second season of the sponsorship under the refreshed identity.
  • Team principal James Vowles frames the change as reconnecting with Sir Frank Williams’ legacy and signaling intent to return to championship-winning form.
  • The announcement follows a 2025 upswing, with 111 constructors’ points, a Baku podium for Carlos Sainz, and consistent results from Alex Albon placing the team fifth.