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Williams to Race as Atlassian Williams F1 Team in 2026 With Revived ‘Forward W’

The heritage-led identity signals renewed ambition for the 2026 rules reset rooted in Frank Williams’ legacy.

Overview

  • The name change takes effect in January 2026, retiring the ‘Williams Racing’ label first adopted in 2014.
  • A modern reimagining of the original 1977 ‘Forward W’ will return on the car’s nose and on team apparel.
  • Atlassian stays on as title partner, entering a second season backing the Grove-based outfit.
  • Team principal James Vowles says the shift is meant to connect decades of success to a fresh push toward winning again.
  • The announcement comes during a 2025 upturn that includes podium finishes and a current fifth-place standing with drivers Alex Albon and Carlos Sainz.