Overview
- The rebrand takes effect at the start of the 2026 Formula 1 season, following a team press release issued before the São Paulo Grand Prix.
- The commercial entry will read Atlassian Williams Formula 1 Team, retaining the title sponsor while emphasizing the sport in the name.
- The logo returns to Frank Williams’s original “Forward W,” updated for modern use to link past success with future goals.
- Team principal James Vowles says the identity shift signals intent to become a front-running force under the upcoming regulations.
- Williams cites its 2025 progress with Carlos Sainz and Alexander Albon—111 points for fifth in the standings—as context for the timing.