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Williams Revives ‘Forward W’ Logo, Reclaims Williams F1 Team Name for 2026

Team leaders call the heritage revival a statement of ambition for the 2026 rules following a 2025 points surge.

Overview

  • Williams announced ahead of the São Paulo Grand Prix that it will race from 2026 as the Williams F1 Team, retiring the Williams Racing moniker.
  • The team will reintroduce a modernized version of founder Frank Williams’s 1977 Forward W as its primary mark.
  • With title sponsor Atlassian, the commercial entry will run as Atlassian Williams Formula 1 Team.
  • Team principal James Vowles says the identity shift is intended to connect the team’s legacy to a push to contend under the new 2026 regulations.
  • The move follows improved 2025 form, with Williams fifth in the constructors’ standings on 111 points after 20 races with Alexander Albon and Carlos Sainz.