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William Shatner’s Viral Cereal Photos Are Part of Kellogg’s Super Bowl Ad

The campaign features a spaceship setting that nods to his 2021 Blue Origin flight.

Overview

  • Entertainment Weekly confirmed Shatner will appear in a Kellogg's Raisin Bran commercial slated for the Super Bowl.
  • Shatner told TMZ the car images were staged publicity stills taken during a two-day shoot.
  • He said the finished ad centers on him in a spaceship rather than showing him eating while driving.
  • People published new photos of the 94-year-old arriving at a Los Angeles studio holding a box of Raisin Bran.
  • The stoplight snapshots went viral on social media, and Shatner called the public reaction "pretty great."