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William 'Bill' Post, Co-Inventor of Pop-Tarts, Dies at 96

Post's innovative work in the 1960s led to the creation of the iconic breakfast pastry, leaving a lasting legacy.

  • William 'Bill' Post, credited as a co-inventor of Pop-Tarts, passed away at 96 in Grand Rapids, Michigan.
  • Post played a pivotal role in the development of Pop-Tarts, initially creating thousands of samples by hand.
  • Pop-Tarts, first introduced in 1964, have become a cultural icon with over 20 flavors available today.
  • A film about the invention of Pop-Tarts, directed by Jerry Seinfeld, is set to premiere on Netflix.
  • Post's legacy is celebrated by Kellanova, the parent company of Pop-Tarts, acknowledging his significant contributions.
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