Will Smith's 'Undawn' Flops, Casting Shadow on Tencent's Future Projects

Despite a massive budget, the mobile game failed to attract audiences, raising concerns for Tencent's upcoming 'Elden Ring' mobile version.

Will Smith's mobile game 'Undawn,' a zombie apocalypse shooter, has been a significant flop for Tencent Games, failing to attract audiences despite a massive budget.
The game's failure is attributed to its lack of originality and poor marketing, with many fans unaware of its existence.
'Undawn' had a budget of roughly $140 million, making it more expensive than the 2023 film 'Oppenheimer,' but only managed to earn $287,000 last month.
The flop of 'Undawn' raises concerns for Tencent's future projects, including the highly anticipated mobile version of 'Elden Ring,' which may face similar challenges.
Despite the game's failure, Will Smith continues to pursue other projects, including upcoming film roles, and remains a prominent figure in Hollywood.