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Will Smith's 'Undawn' Flops, Casting Shadow on Tencent's Future Projects

Despite a massive budget, the mobile game failed to attract audiences, raising concerns for Tencent's upcoming 'Elden Ring' mobile version.

Will Smith's Undawn is an Oscars-like Slap in the Face to Tencent and Could Have a Worrying Impact on Elden Ring Mobile
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Will Smith's Zombie Game Has Been Hit Harder Than Chris Rock at the Oscars - Its Astronomical Budget Was Reportedly More Than Oppenheimer
"The game literally no one knew existed": The Will Smith Zombie Survival Game is Reportedly a Big Flop and Fans Are Barely Surprised

Overview

  • Will Smith's mobile game 'Undawn,' a zombie apocalypse shooter, has been a significant flop for Tencent Games, failing to attract audiences despite a massive budget.
  • The game's failure is attributed to its lack of originality and poor marketing, with many fans unaware of its existence.
  • 'Undawn' had a budget of roughly $140 million, making it more expensive than the 2023 film 'Oppenheimer,' but only managed to earn $287,000 last month.
  • The flop of 'Undawn' raises concerns for Tencent's future projects, including the highly anticipated mobile version of 'Elden Ring,' which may face similar challenges.
  • Despite the game's failure, Will Smith continues to pursue other projects, including upcoming film roles, and remains a prominent figure in Hollywood.