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Wilkin & Sons Closes Southwold Tea Room in Strategic Shift

The iconic jam maker cites economic challenges and a focus on core locations for the closure of its first tea room outside Essex.

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Overview

  • Wilkin & Sons closed its Southwold tea room on April 25, 2025, marking the end of its first venture outside Essex since opening in 2019.
  • The company is redirecting investment to tea rooms closer to its Tiptree base, citing financial pressures from inflation and rising energy costs.
  • Nick Goldsack, head of tea room operations, expressed disappointment and gratitude to staff, loyal customers, and the Southwold community.
  • The closure reflects broader struggles in the hospitality sector, with chains like Wetherspoons and Frankie & Benny's also downsizing operations.
  • Robby’s Tea Shop in Luton, a beloved local institution since 1972, also shut down earlier this month after failing to renew its lease.