Wildberries Denounces Proposed Ban on Payment-Linked Discounts as Absurd

The company argues the idea serves big banks at the expense of lower prices for shoppers.

Overview

Wildberries said discounts tied to payment methods comply with Russian law and common market practice, citing Rospotrebnadzor’s position.
The company claimed the Central Bank is holding closed discussions with major banks without including digital platforms, business associations or consumer groups.
Executives warned a prohibition would raise prices for millions of customers and hinder the development of marketplace banking services.
Bank of Russia governor Elvira Nabiullina has said marketplace prices should not change based on how a buyer pays, and Sberbank chief Herman Gref reiterated his criticism of such discounts on Tuesday.
In October, the Federation Council recommended considering amendments to enshrine non‑discriminatory access to platforms and a single price regardless of electronic payment choice.