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Wigan ‘Sweat-Equity’ Pilot Delivers 27 Homes With £10,000 Discounts for 500 Hours’ Work

Backers say lender flexibility is needed to scale a Prima Group–HPBC model built on shared ownership, buyer labor, and public grants.

Overview

  • Residents have moved into the Ince development, where qualifying buyers completed 500 hours to receive a £10,000 reduction on their purchase price.
  • The scheme delivered 14 three-bedroom houses priced at £190,000 to £197,500 and 13 apartments at £125,000 to £200,000, with flats meeting or exceeding national space standards.
  • Thirteen families participated in the sweat‑equity program, with strong local ties as 70% lived within one mile and 90% were employed in Ince.
  • Participants bought 10% to 75% shares through shared ownership and pay rent on the remainder, with the option to increase their stake over time.
  • Funding included a £4 million Prima Group investment, a £1.6 million Homes England grant and GMCA brownfield support, while the site reused donated Archdiocese land and a converted church, added trades student placements, and created seating for the adjacent primary school.