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Wicked Shifts to Prime Video This Month as NBC Plans Live Concert Special

This dual strategy aims to sustain audience engagement before the sequel’s November 21, 2025 release.

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Overview

  • The original Wicked film will leave Peacock on July 20 and begin streaming on Prime Video on July 25 under Universal’s second-run rights deal.
  • NBC will air a two-hour live Wicked concert special from Los AngelesDolby Theatre on November 6 at 8 p.m. EDT starring Cynthia Erivo and Ariana Grande.
  • Peacock will stream the concert event beginning November 7, featuring performances from the first film and potential previews of Wicked: For Good.
  • Universal Pictures and NBCUniversal are using staggered streaming windows and live television to extend the franchise’s cultural footprint.
  • The sequel Wicked: For Good, with Erivo and Grande reprising their roles, is set to hit theaters on November 21, 2025.