'Wicked' Now Streaming on Peacock with Exclusive Features and Marketing Push

NBCUniversal leverages the Oscar-winning film's debut to promote Peacock's content library and upcoming releases.

'Wicked,' which grossed nearly $740 million globally and won two Academy Awards, is now available to stream exclusively on Peacock.
The release is supported by 'Wicked Week,' a comprehensive marketing campaign featuring themed content, social stunts, and cross-promotion across NBCUniversal platforms.
Peacock's dedicated 'Wicked' hub includes a sing-along version, deleted scenes, and a 'making of' special titled 'Defying Gravity.'
NBCUniversal is using the film's popularity to highlight Peacock's broader offerings, including Season 2 of 'Poker Face,' which features 'Wicked' star Cynthia Erivo.
This streaming debut is part of NBCUniversal's Pay One movie output deal, ensuring exclusive rights to major Universal films during key windows.