Wicked Movie Spurs Wave of Fashion Collaborations

As the film's release nears, brands capitalize on the hype with themed collections inspired by Elphaba and Glinda.

Over 60 brands have launched Wicked-themed product lines, featuring pink and green designs inspired by the movie's main characters.
Cynthia Erivo and Ariana Grande, stars of the film, have been pivotal in popularizing the trend by wearing themed outfits at major events.
The merchandise craze includes everything from fashion and beauty products to toys and travel accessories, with some items already sold out.
The anticipation for the film has led to a significant increase in online searches for Wicked-related fashion, reflecting the growing consumer interest.
Luxury brands engage with the trend by dressing the stars in high-profile appearances, maintaining exclusivity while joining the buzz.