'Wicked' Film Adaptation Breaks Records with Blockbuster Opening
Universal's 'Wicked' earns $164 million globally in its debut, becoming the highest-grossing Broadway-to-film adaptation opening ever while captivating audiences and critics alike.
- 'Wicked' achieved a record-breaking $164 million global opening, including $114 million domestically, making it the third-largest debut of 2024 and the biggest for a Broadway adaptation.
- The film's success is attributed to a $350 million promotional campaign involving over 400 brand partnerships, extensive global marketing, and creative tie-ins across major retailers and platforms.
- Starring Cynthia Erivo and Ariana Grande as Elphaba and Glinda, the movie has been praised for its stellar performances, dazzling visuals, and faithfulness to the Broadway musical.
- Critics highlighted the film's timely themes of inclusion, friendship, and resistance to oppression, which resonate strongly in today's social and political climate.
- Director Jon M. Chu's adaptation has sparked awards buzz, with potential nominations for acting, production design, and even Best Picture at the Oscars.
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