‘Wicked’ Breaks Premium On-Demand Record with $70 Million in First Week

Universal's adaptation of the Broadway hit sets new benchmarks in PVOD sales while continuing its strong theatrical performance.

Universal's 'Wicked' earned $70 million in its first week of premium video-on-demand (PVOD) sales, setting a new studio record.
The film generated $26 million in PVOD sales on its first day, doubling the previous record set by 'The Super Mario Bros. Movie.'
Released on December 31 after a 40-day theatrical window, the PVOD launch coincided with a New Year’s Eve marketing push, including a sing-along version in theaters.
'Wicked' has grossed $686 million globally in theaters, making it the highest-grossing Broadway musical adaptation of all time.
Universal’s PVOD strategy, introduced in 2020, has generated over $1.5 billion in sales and aims to cater to evolving consumer viewing habits post-pandemic.