Overview
- Recent articles synthesize studies cited by Columbia University psychologist Dr. Tara Well to explain the growing choice to go makeup‑free.
- Common motivations include comfort with one’s appearance, simplifying daily routines, and reducing products that may irritate or clog pores.
- Going without cosmetics is presented as a deliberate challenge to long‑standing beauty rules that historically positioned makeup as a tool of social conformity.
- The shift is contextualized within minimal‑beauty habits, the rise of skincare‑first routines, and social‑media campaigns promoting unfiltered faces.
- Coverage also notes that motivations vary, with other research describing makeup as a tool that can bolster social presence or compensate for low self‑esteem.