Overview

• Whoopi Goldberg has become an equity investor in BLKFAM, a new Black-owned and Black-focused family streaming service that offers over 1,000 hours of kid-friendly programming.
• BLKFAM aims to provide Black Americans with content that entertains, educates, and celebrates Black American family-friendly content, addressing the demographic's underrepresentation in mainstream media.
• The service, which is free and ad-supported, includes original live-action and animated series, sitcoms, reality shows, fitness and wellness series, news, music-driven content, and more.
• BLKFAM's content strategy focuses on co-viewing, offering programming that appeals to the entire family rather than targeting individual age groups.
• BLKFAM is now available on multiple platforms, including Amazon Prime Video Channels, Amazon Fire TV, Apple TV, Roku, YouTube TV, Samsung Smart TVs, Vizio, LG, and iOS and Android devices.