Whoopi Goldberg Backs Launch of BLKFAM, a New Streaming Service for Black Families

The service aims to fill a gap in representation, offering over 1,000 hours of family-friendly content.

Whoopi Goldberg has become an equity investor in BLKFAM, a new Black-owned and Black-focused family streaming service that offers over 1,000 hours of kid-friendly programming.
BLKFAM aims to provide Black Americans with content that entertains, educates, and celebrates Black American family-friendly content, addressing the demographic's underrepresentation in mainstream media.
The service, which is free and ad-supported, includes original live-action and animated series, sitcoms, reality shows, fitness and wellness series, news, music-driven content, and more.
BLKFAM's content strategy focuses on co-viewing, offering programming that appeals to the entire family rather than targeting individual age groups.
BLKFAM is now available on multiple platforms, including Amazon Prime Video Channels, Amazon Fire TV, Apple TV, Roku, YouTube TV, Samsung Smart TVs, Vizio, LG, and iOS and Android devices.