Overview
- Samuel Ross joins as Global Creative Director for WHOOP x SR_A under Project Terrain and becomes an investor in Whoop.
- The partnership will roll out limited-edition WHOOP bands alongside new WHOOP Body technical garments designed to wear the device beyond the wrist.
- Product releases are scheduled in staged drops beginning this year and continuing into 2028.
- Whoop will support the SR_A Black British Artist Grant and host the selected grantee for an in-house design residency.
- SR_A and Whoop will establish a fused design studio combining technology, material science and fashion, with the first capsule set for global availability in the coming months; investor-partners include Niall Horan and Cristiano Ronaldo.