Overview
- Whoop launched Whoop Humans on Thursday, Nov. 12, and made the follower-based social feature available inside its app to all subscribers at no extra cost.
- Members can opt in to share selected device-collected metrics such as sleep, recovery, strain, HRV and resting heart rate, post photo-based Moments, follow others and react or comment on posts.
- Whoop ties accounts to a 'verified heartbeat' to deter bots, offers granular privacy controls including Stealth Mode and sensitive-activity defaults, and says health alerts and medical information are never shared.
- The company emphasized its wider clinical push by citing FDA-cleared ECG and atrial fibrillation detection, blood-pressure and blood-test insights, medical-record uploads and acceptance into a Medicare wearable reimbursement program.
- Whoop also announced plans to begin selling devices in about 500 Ulta stores next March, highlighted roughly 70% annual software membership growth and signaled future IPO or acquisition plans, even as it declined to disclose revenue or profitability.