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Whoop Launches New Wearables and Tiered Memberships, Faces Customer Backlash

The Whoop 5.0 and medical-grade MG introduce advanced health features, but new upgrade fees have frustrated existing users.

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Overview

  • Whoop unveiled the 5.0 and MG wearables, offering a 7% smaller design, 14-day battery life, and faster processing capabilities.
  • The MG model introduces medical-grade ECG functionality and daily blood pressure insights, with FDA clearance for arrhythmia detection.
  • New app features include Healthspan metrics, women's hormonal insights, and an upcoming Advanced Labs program for clinician-reviewed blood testing.
  • Whoop's revamped subscription model introduces three tiers—One, Peak, and Life—each tied to specific devices and features, with prices ranging from $199 to $359 annually.
  • Existing users have expressed frustration over a $49 upgrade fee, citing a previous company promise of free hardware updates after six months of membership.