Overview

• Whoop has reversed its longstanding policy of offering free next-generation hardware upgrades to members with at least six months of subscription, requiring payment or a 12-month membership extension for the new 5.0 devices.
• The company clarified that only members who subscribed or renewed within the past 30 days are still eligible for a free hardware upgrade.
• Reddit users have voiced widespread outrage, accusing Whoop of deceptive practices, with some canceling subscriptions and calling for class-action lawsuits.
• Whoop introduced the 5.0 and MG fitness trackers, featuring a 14-day battery life, FDA-cleared ECG, Blood Pressure Insights, and new wear options, with Cristiano Ronaldo as a global ambassador.
• The company has not issued a formal public statement addressing the backlash, further fueling customer dissatisfaction and trust concerns.