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5d ago

Whoop 5.0 and MG Wearables Launch with Controversial Upgrade Fees

The new devices offer advanced health tracking features and a tiered subscription model, but existing users are voicing frustration over unexpected upgrade costs.

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Overview

  • Whoop introduces the 5.0 and MG wearables, featuring a 7% smaller design, 14-day battery life, and faster processors for enhanced health tracking.
  • The Whoop MG includes medical-grade features like FDA-cleared ECG monitoring and blood pressure insights, initially available in the U.S., UAE, and Qatar.
  • A revamped subscription model offers three tiers—Whoop One ($199), Peak ($239), and Life ($359)—with differing hardware and feature access.
  • Existing users must either extend their membership or pay a $49 fee to upgrade, a policy shift that has sparked backlash over broken free-upgrade promises.
  • The new Healthspan metric, sleep tracking updates, and women’s hormonal insights aim to broaden Whoop's appeal beyond athletes to general health-conscious users.