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Who What Wear Releases Early-Fall Shopping Guides Featuring 56 Editor Picks

Editors steer readers toward layer-ready staples timed to arriving fall stock.

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@michaelabushkin; @nataliegrayherder; @nnenaechem
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Woman wears black jacket and cream jeans; woman wears black knit dress and loafers; woman wears trench coat and blue jeans

Overview

  • The site published two companion roundups on August 27: a 32-item early-fall list and a separate curation of 24 new arrivals for transitional outfits.
  • The picks center on seasonal staples including suede accessories, boots, knitwear, plaid button-downs, polos, and funnel-neck outerwear.
  • The guidance emphasizes wearing these pieces now with summer items, then layering into the season, with a caution that popular styles may sell out before September 22.
  • Retailers highlighted as go-to sources include Shopbop, J.Crew, SSENSE, and Lululemon, with Lululemon’s leggings and anorak jackets positioned for everyday styling.
  • Standout callouts range from a $90 Zara dress to the Khaite Simona shoulder bag and Ralph Lauren’s Western-inspired and plaid pieces, with Sézane’s new Grove location noted for Los Angeles shoppers.