Overview

• Who What Wear published fresh buyer guides on August 27–28 that consolidate early-fall trends into shoppable edits across major retailers.
• Editors prioritize three outerwear directions for longevity: stand-collar or funnel-neck styles, checked coats and trenches, and oversized leather bomber jackets, with guidance to cap purchases at three versatile picks.
• Suede and leather pieces, along with polo and knit polo sweaters, are highlighted as immediate wear-now staples that transition smoothly into cooler weather.
• H&M Studio’s Pre‑autumn 2025 capsule is praised as elevated and “tailored but lived‑in,” with editors singling out the suede jacket and refined knits; H&M also promotes a polished palette of deep browns, butter yellow, khaki, light beige, rich burgundy, classic navy, and pale pink.
• Retail availability is broad—spanning Zara, H&M, Madewell, Shopbop, J.Crew, SSENSE, Lululemon, Revolve, and Net‑a‑Porter—while runway-informed investment calls include peplum jackets, plaid shirts, column skirts, car coats, printed scarves, bomber jackets, tassel belts, and furry outerwear.