Overview

• WHO launched the '3 by 35' campaign at the UN Finance for Development conference in Seville on July 2, calling for a 50% real-price increase on tobacco, alcohol and sugary drinks by 2035.
• Modeling suggests the measure could generate up to US$1 trillion and avert 50 million premature deaths over the next 50 years.
• From 2012 to 2022, nearly 140 countries raised tobacco taxes by more than 50%, evidencing reduced consumption in nations like Colombia and South Africa.
• Bloomberg Philanthropies, the World Bank and the OECD pledged technical assistance and policy advice to support government implementation.
• WHO plans to expand health-tax guidance to ultra-processed foods once it finalizes a formal definition in the coming months.