Overview

• WHO projects the “3 bis 35” framework could generate US$1 trillion over ten years for healthcare, education, social protection.
• Noncommunicable diseases such as heart disease, cancer and diabetes account for roughly 75 percent of global deaths, according to WHO.
• A 2024 Bloomberg Philanthropies–funded report estimates a one-time 50 percent price increase by 2035 could prevent 50 million premature deaths over 50 years.
• The initiative builds on previous measures including the 2005 Framework Convention on Tobacco Control and recent EU tax proposals.
• Formal adoption and implementation of the phased tax hikes remain pending as WHO urges member states to enact the plan.