Overview
- The report estimates at least 86 million adults and about 15 million adolescents aged 13–15 use e‑cigarettes, with teens on average nine times more likely to vape than adults.
- Findings draw on 2,034 national surveys covering 97% of the global population, though gaps in reporting mean true prevalence could be higher.
- Traditional tobacco use has fallen from roughly 1.38 billion users in 2000 to about 1.2 billion in 2024, yet around one in five adults still uses tobacco, leading to millions of preventable deaths each year.
- WHO calls for full implementation of MPOWER measures, higher taxes, advertising and flavor restrictions, tighter regulation or bans on e‑cigarettes, and action against industry tactics targeting young people.
- Evidence cited includes a 2024 Cochrane review indicating e‑cigarettes can aid cessation more than patches or gum, while long‑term health effects and youth dependence remain uncertain.