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WHO Report Exposes Tobacco Industry's Tactics to Hook Youth on Nicotine

New findings reveal how flavored products and targeted marketing strategies are designed to addict a new generation.

  • Approximately 37 million children aged 13-15 globally use tobacco, with e-cigarette use among adolescents surpassing adults in many regions.
  • The WHO report highlights the industry's use of child-friendly flavors like cotton candy and bubblegum to attract young users.
  • Studies show e-cigarette use increases the likelihood of conventional cigarette use among non-smoking youth by nearly three times.
  • WHO urges governments to implement strict regulations, including banning flavored e-cigarettes and prohibiting youth-targeted marketing.
  • Youth advocates are actively fighting against these deceptive tactics, pushing for a tobacco-free future.
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