Overview

• The Bumble founder told CNBC she asked her lawyer to "shut it down" and said she could not make it through the trailer.
• Herd said she was not involved in production, feels both terrified and slightly flattered, and is unsure whether she will watch the movie.
• Her lawyer advised there was little recourse because she is a public figure and the filmmakers could use publicly available information.
• Director Rachel Lee Goldenberg describes the project as "inspired by, not based on," and Lily James said the portrayal was built entirely from public-domain research, with NDAs limiting access.
• Swiped premiered on streaming September 19 and ranked No. 1 on Hulu in the U.S. and No. 4 on global Disney+ charts, even as its Rotten Tomatoes critics score was reported at 37%.