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Whitney Wolfe Herd Says She Tried to Stop Swiped as It Tops Hulu Charts

The Bumble founder reports no involvement, citing legal advice that she could not block an "inspired by" portrayal.

Overview

  • Swiped began streaming September 19 and ranked No. 1 on Hulu in the U.S. and No. 4 on Disney+ globally on September 21, according to FlixPatrol data reported by Collider.
  • Whitney Wolfe Herd told CNBC she asked her lawyer to "shut it down" and learned of the film only after it was already moving forward.
  • Her lawyer advised that, as a public figure, she could not stop a movie drawing on public information, Herd said.
  • Herd described feeling both terrified and slightly flattered by the portrayal and said she is unsure whether she will watch it.
  • Director Rachel Lee Goldenberg says the film is "inspired by, not based on" Wolfe Herd’s story; the release holds a 37% Rotten Tomatoes score with critics calling it glossy and rote.