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Whitney Rose Says Failed Venture Cost Over $500,000 as She Relaunches Wild Rose Beauty

Her latest account puts the loss above $500,000, diverging from earlier reports.

Overview

  • On Watch What Happens Live, Rose said the couple’s losses were north of half a million dollars after going “all in” on a joint venture that folded.
  • In a separate Us Weekly interview published the same day, she characterized the hit as a six-figure loss below $500,000, creating a public discrepancy.
  • Rose merged Wild Rose Beauty into another entity in June 2024 and resigned as CEO in November 2024, saying legal limits prevent her from sharing certain details.
  • She says she has regained control of Wild Rose Beauty, resumed sales, and is working on new products after what she called an expensive fight to reclaim the brand.
  • The downturn led to roughly 30 job cuts and fueled marital strain she is discussing on RHOSLC, as she notes other income streams like PRISM helped cushion the blow.