Overview

• On September 17, Whitney Rose announced she had officially reclaimed full ownership of Wild Rose Beauty and is relaunching the brand with no ties to former partners.
• In Season 6, Episode 2 of RHOSLC, Justin Rose offered his first public reaction, saying they “did go all in” and suggesting the setback signaled a need to rebalance priorities.
• Whitney detailed that Wild Rose Beauty was merged into another entity, saw early success, then “started plummeting,” leaving the couple with “nothing” and costing “millions.”
• She said she ultimately had to fire about 30 employees and described struggling with the feeling of defeat as the downturn unfolded.
• Coverage notes the couple reports their marriage has endured the business setback as they work through the aftermath.