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White Stuff Sold to TFG London for Estimated £50 Million

Founders George Treves and Sean Thomas step down as South Africa's The Foschini Group acquires the British fashion brand.

  • White Stuff, founded in 1985, has grown into a major UK fashion retailer with 113 stores and 46 concessions.
  • The brand's founders, who own nearly 80% of the shares, are set to receive about £40 million before tax from the sale.
  • TFG London, which also owns Whistles, Hobbs, and Phase Eight, plans to expand White Stuff's store and concession portfolio.
  • CEO Jo Jenkins will remain at the helm, overseeing the brand's next phase of growth under new ownership.
  • The acquisition marks a significant milestone for the founders, who built the company from selling T-shirts in ski resorts to a major high street presence.
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