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White House Uses Jet2 Holiday Meme to Promote ICE Deportations

The administration’s repurposing of a lighthearted TikTok viral trend for deportation messaging has been denounced by its creators as tone-deaf and inappropriate.

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LONDON, ENGLAND - APRIL 27:  Jess Glynne performs ahead of the Gallagher Premiership Rugby match between Harlequins and Northampton Saints at Twickenham Stadium on April 27, 2024 in London, England. (Photo by Warren Little/Getty Images)
PHILADELPHIA, PENNSYLVANIA - SEPTEMBER 10: Republican presidential nominee, former U.S. President Donald Trump speaks to reporters in the spin room after debating Democratic presidential nominee, U.S. Vice President Kamala Harris, at Pennsylvania Convention Center on September 10, 2024 in Philadelphia, Pennsylvania. After earning the Democratic Party nomination following President Joe Biden's decision to leave the race, Harris faced off with Trump in what may be the only debate of the 2024 race for the White House. (Photo by Kevin Dietsch/Getty Images)

Overview

  • The White House overlaid the viral Jet2 holiday sound—featuring Jess Glynne’s “Hold My Hand” and Zoe Lister’s narration—on footage of ICE-operated deportation flights in a post on July 29.
  • Viewers saw handcuffed migrants escorted by blurred-out ICE agents onto GlobalX planes, prompting widespread online descriptions of the clip as “disgusting” and “dystopian.”
  • Jess Glynne called the post “sick” and said her music stands for unity, and Zoe Lister demanded accountability for the unauthorized use of her voiceover.
  • Despite artists’ and users’ calls for legal action, the White House defended its meme-driven post as “unifying and positive” and pledged to continue such communications.
  • The episode underscores a broader shift in the Trump administration’s digital strategy to harness viral memes and AI-generated content for its political messaging.