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White House Unveils MAHA Strategy to Tackle Childhood Chronic Disease With Research Push and Targeted Rules

Health advocates warn proposed Medicaid and SNAP cuts could blunt the plan’s impact.

Overview

  • Released Sept. 9, the Make America Healthy Again strategy outlines more than 120 initiatives across FDA, USDA, HHS, EPA, FTC and DOJ to address childhood chronic disease.
  • Planned actions include updating the Dietary Guidelines for Americans, front-of-pack nutrition labeling, GRAS reform with mandatory notifications, tighter enforcement of direct-to-consumer drug advertising and potential guidance to curb marketing of unhealthy foods to children, alongside process changes to streamline FDA drug and device reviews and EPA approvals.
  • The plan leans on voluntary collaboration, highlighting industry pledges to remove petroleum-based food dyes, partnerships with schools and restaurants, and federal technical assistance for states exploring limits on sugary drinks and junk food in SNAP.
  • Agencies will expand research on nutrition, ultra-processed foods, environmental exposures, gut microbiome, rural and tribal health and vaccine injury, with public input on defining ultra-processed foods due by Sept. 23.
  • The American Heart Association supports stronger labeling and nutrition research but cautions that proposed cuts to Medicaid and SNAP could reduce access to healthy food and care for families.